How is our information used?
- ykuLk÷kRLk yuzðxkoR®Íøk LkuxðõMko ykÃkýku zuxk {u¤ðe, xkøkuoxuz ònuhkíkku çkíkkðe f{kýe fhu Au. Last Sunday and then Wednesday, we learned how we are being targeted on the internet , how our every action online is being tracked and how our data is being collected through different methods. The internet's tech giants and advertising networks do so much for us for one reason - they want to make money off of making us products. Now let's know how various companies earn from it after preparing a detailed profile about us , especially after knowing our likes and dislikes. The importance of India's new Digital Personal Data Protection Act lies in this. The lifeblood of the Internet lies in data. This data is not just data generated on various sites , but data about individual users. The internet economy is driven by advertising using this data. The difference between advertising in newspapers , radio , TV or outdoor billboards and advertising on the Internet is the ...