Happy Online Shriganesh!


- ðuÃkkh LkkLkku nkuÞ fu {kuxku, íkuLku ykuLk÷kRLk Vu÷kððkLkk yLku ¾kMk íkku, ykuzoh-Ãku{uLx {u¤ððkLkk yLkuf Lkðk hMíkk ¾q÷e hÌkk Au

We are Gujarati! People who do not have to be taught how to trade! We have started worshiping laptops with red books on Diwali , Basta Vars or Labh Panchme , we should not back down in spreading the business online.

But if you have ventured into your small business after Corona, you may not be familiar with all the new ways of online marketing and order-payment of your business.

The reason is that the traditional ways of doing business are in our throats , but its new ways , ' FinTech ' are opening many new avenues.

UPI is the fastest growing online payment system in India , but it is mostly convenient and useful for person-to-person transactions. As your business expands, you may need to look beyond UPI.

Here are some methods of online display , order and payment management of your products/services . You don't have to do all this at once , you can start directly from the level your business is at , but more than one path may work at once! Websites given here are enough suggestions , many other services will be available.

yurVr÷yux {kfuo®xøk xÙkÞ fhe swyku

Let's say you have no product , no service. Only the circle of friends is bigger. Then you can dive into affiliate marketing. Many people have a good presence on blogs and social media. These people weave in their text , links to products or e-services sold on different e-commerce sites. If someone clicks on this link and goes to the e-commerce site and makes a purchase from there, the blogger gets a commission. This is why many of our news sites send people to e-stores selling new mobile phones with endless details . Even if you are not such a social influencer , you don't have a powerful blog or social following, you can become an affiliate of some site and promote its products to your circle of friends on WhatsApp. Of course don't expect huge earnings.

See: affiliate-program.amazon.in

Ãku{uLx økuxðu MkkÚku «kuzõx ykuzoh ÃkursMk

Too few of your products or services ? But is it the kind of thing where you need to give more information about it , to customers ? One way is to create your own website or e-store. If that seems expensive or difficult, there is an easier way before that. Many payment gateway services now offer the facility to create a ' payment page ' . You can create your own payment page , add more than one product or service. It does not require any coding or technical knowledge. Just choose a payment gateway , enter your KYC details and within minutes our payment page is ready and your business is ready for online ordering and payment collection! Apart from permanent products, the method is also easy for event tickets , donation or fee collection. You can share your payment page link in any way.

See: razorpay.com, business.paytm.com

MkkurþÞ÷ fku{Mko MkkRxTMk{kt òuzkyku

Again , you have no product , no service. There are only so many active relatives on WhatsApp (who doesn't!). So you can join the current big trend of social e-commerce. Flipkart competitor Meesho.com is a similarly big name. In this , especially housewives join as resellers. After completing the procedure of joining that site , you can view its various products like other visitors and get the link of products that can be sold among your relatives , share them on WhatsApp. You can add your margin to it. You can place an order on this site on their behalf and the site will deliver the item to that person , receive payment and pay you your margin. Of course , now the competition has increased, there is also the hassle of placing wrong orders , don't expect huge earnings.

See: reseller.meesho.com, glowroad.com

{kuxe R-fku{Mko MkkRxTMk{kt òuzkyku

Many traders have adopted this path , you too can join it. Currently, major e-commerce platforms like Amazon , Flipkart , Meesho , Shopsy , Paytm etc. can be joined on their terms. This platform handles all product listing , order management , payment , refund etc. This is a great way to do business across the country with almost no hassle. Also, now the ' Open Network for Digital Commerce ' is expanding with the efforts of the government , so you don't need to join different platforms. All these have less hassle , but more competition. When millions of products are being sold on one platform, it can be difficult or expensive to see how people reach our products! However , even college-educated students have started to generate side income by selling some products online in this way , so traders can be successful!

See: sell.amazon.in, seller.flipkart.com

MkkurþÞ÷ {erzÞk ð¥kk Ãku{uLx f÷uõþLk

Now let's talk about having your own product or service and the easiest way to develop your business online presence. There are many entrepreneurs who buy wholesale items and then sell them from their ' store ' on social media. You can do the same or promote the products or services you have produced yourself on social media , get orders for it on social media sites. After that you just need to send your UPI address to receive its payment. Product to be dispatched after receiving payment. If your customers want to pay through net banking/bank cards etc. apart from UPI , you need to look for a payment gateway. If your documents are ready, in just half an hour , you can complete all the formalities online and create your payment address , in which people can make payments in different ways.

fkuE ÍtÍx rðLkkLkku ík{khku ykuLk÷kRLk Mxkuh

Assume that after adopting the following methods , and with your smart efforts the business has started running. The number of your services or products has increased. That means you need your own full-fledged online store! Again , if you find it difficult to develop your own website or e-store at this stage, you can create a hassle-free e-store. Various payment gateway companies themselves provide such facilities - their business grows and we get a ready-to-use store. All we have to do is prepare the image of our service/products and other details. With its help , to create your own store in that payment gateway. There is an annual fee , but no hassle of store development or payment gateway integration. If you keep promoting that store , the business will continue without any involvement of your own !

See: instamojo.com, mydukaan.io

ðkuxTMkyuÃk «{kuþLk ð¥kk ykuzoh f÷uõþLk

WhatsApp is the most effective way for business promotion and customer engagement in India , but WhatsApp has several limitations of its own. If you can stay in touch with your own customers on WhatsApp, then the free WhatsApp app and UPI payment or the payment gateway mentioned above will work with the payment link.

Use the WhatsApp for Business app , then you can also create a catalog of your products or services in it. In this way, your store is ready on WhatsApp itself and your customers can send you orders from it.

If you want to go further than that, you can take the help of WhatsApp Business API facilitating service. That way you can also send promotional messages on WhatsApp (doing so in Free WhatsApp or WhatsApp for Business may block the account). In this method you can also connect your catalog with Facebook.

See: wati.io, https:interakt.shop

ík{khe ÃkkuíkkLke MkkRx yLku R-fku{Mko Mxkuh

The whole thing gets more complex from here , but this stage will be when you find the spree sweet after this! You will also be ready to spend all the necessary expenses for that. In all the above mentioned avenues most of the times you have to face big competition and big commissions. In contrast, own e-store has many advantages. Developing it is not as expensive as it used to be. Of course , the help of a content writer , designer and web developer will be needed. The team will understand your needs exactly , develop your store in such a way that your products can be sold well. Here all things will be completely under your control. Once the store is started you don't have to pay commission to anyone , only promotion , payment , delivery , refund etc. you have to handle everything yourself.

See: wordpress.com, woocommerce.com, wix.com

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